News & Updates

In 2024, with the full operation of the Ankang base and equipment upgrades completed, the company's annual production capacity exceeded 20 million units, with a total facility area exceeding 16,000 square meters and over 500 employees. The foreign trade team continued to expand, with products exported to North America, EU, Southeast Asia, and other overseas markets, accumulating a stable overseas customer base on B2B platforms like Alibaba International.

In 2023, the company introduced advanced equipment such as laser cutting machines and automated cotton-filling lines, further enhancing mass production capabilities for complex processes. A digital production management system was simultaneously launched, significantly improving order delivery cycles and quality control stability.

The company was also awarded Class A tax credit rating for the year, with tax compliance records receiving authoritative recognition.

In 2022, the company's design and R&D team expanded to over 40 members, with full-process service capabilities from concept design and prototype sampling to mass production. The company can independently undertake complex orders for IP derivatives, corporate mascots, and cultural-creative merchandise, officially extending from "pure custom production" to "participating in customer product planning."

In 2021, the Ankang, Shaanxi production base officially commenced production, forming a "Ankang HQ + Yangzhou Branch" dual-core layout. The western base's labor and land cost advantages enabled the company to maintain quality while gaining significant cost competitiveness.

In 2020, under the global pandemic impact, stay-at-home consumption drove inverse growth in plush toy demand. Leveraging our stable supply chain and cross-border e-commerce layout, overseas orders increased rather than decreased, completing the first significant round of capacity expansion.

In 2019, the Ziyang Meihele Toys Factory built a 1,300-square-meter production facility in the town's Phase III resettlement community, and established 3 village-level poverty-alleviation workshops (totaling nearly 9,000 square meters) and 11 family workshops across Maliu, Gaotan, and Wamiao towns, employing 254 workers (109 from low-income families), with monthly output value exceeding 20 million RMB.

On January 26, 2018, Ankang Meihele Toys Co., Ltd. was officially registered and established, with registered capital of 5 million RMB and legal representative Jin Wei. In the same year, the company obtained general VAT taxpayer qualification.

In June 2018, the company was introduced as an investment project from Yangzhou, Jiangsu to Maoba Town, Ziyang County, Ankang City, Shaanxi Province. On November 1, 2018, Ziyang Meihele Toys officially commenced production, becoming a Jiangsu-Shaanxi poverty alleviation cooperation project.

In 2017, the company clarified its business direction focused on "plush toy customization manufacturing," consciously transitioning from "OEM processor" to "customization factory with design capabilities," gradually building internal product R&D and prototype sampling capabilities.

In 2015, with the rise of B2B platforms like Alibaba International, the company began exploring cross-border e-commerce. Meanwhile, our team identified the core demands of North American and EU customers for "healthy, safe, eco-friendly, and fun" products, proactively transforming our production line to align with international toy safety standards, opening a new chapter in overseas market expansion.

In 2010, the company's business originated in Hanjiang, Yangzhou, in the heart of China's plush toy industry. At that time, Yangzhou's plush toy industry was in its golden age of "OEM export," with the Wutinglong Toy City driving rapid development of surrounding industrial clusters. The company started as a small plush toy processing workshop and gradually established standardized production lines.

In 2025, the China Yangzhou Plush Toy Carnival opened, with the unveiling of the Yangzhou Plush Toy "IP & AI" Dual R&D Transformation Center and the establishment of a 200 million RMB Yangzhou Plush Toy Industry Fund. The annual output value of Yangzhou's plush toy industry exceeded 30 billion RMB in 2025, accounting for over 50% of the national market share and nearly 20% of the global market. As a key player in this industrial cluster, Meihele Toys continues to seize industry upgrade opportunities.

In 2024, Jiangsu Broadcasting Corporation, together with the Jiangsu Provincial Department of Industry and Information Technology, launched the "Jiangsu County-Level Characteristic Advantage Industry Survey" series. The third episode visited Hanjiang District, Yangzhou. The report highlighted that Hanjiang District has introduced measures for the transformation and development of the plush toy industry, promoting upgrades toward IP-oriented, brand-oriented, intelligent, and cultural-creative directions, including smart cutting, automated sewing, small-batch fast-response flexible production lines, and digital transformation projects.

In June 2022, Yangzhou Daily reported on the Yangzhou plush toy industry's proactive response to the pandemic through "enterprise self-rescue + government relief." Hanjiang District, Yangzhou, has over 1,800 plush toy-related enterprises, with the entire industry's annual transaction value exceeding 8 billion RMB in 2021, reflecting the resilience of the entire Yangzhou plush toy industrial belt under pressure.