About Us

Discover the journey of Ankang Meihele Toys Co., Ltd.

Company Profile

Professional Plush Toy Customization Manufacturer

Employees
👥1387+
Annual Capacity
📦35M+
Factory Area
🏭30000㎡+
Global Clients Served
🌍23752+

Ankang Meihele Toys Co., Ltd.

Ankang Meihele Toys Co., Ltd. is a full-industry-chain manufacturer integrating plush toy design, R&D, production, and sales. Our headquarters is located in Ankang, Shaanxi Province, with an operations branch in Yangzhou, Jiangsu Province, forming an "Ankang HQ + Yangzhou Branch" dual-core layout.

Founded in 2010, we have been deeply engaged in the plush toy industry for over 16 years. With our accumulated craftsmanship and stable quality assurance, we have grown into one of the source factories in China's plush toy customization field. Guided by the core value of "Creating Value for Partners" and the spirit of "Honesty, Tolerance, Innovation, Service," we are committed to providing healthy, safe, eco-friendly, and fun plush toy products for global customers.

Factory Scale: Our facility covers over 32,000 square meters, with 1,300+ employees including 40+ design and R&D staff and 30+ production management staff. Annual production capacity reaches 35 million dolls/plush toys.

Production Capability: We are equipped with a comprehensive production line covering the entire plush toy manufacturing process, including 30 computerized embroidery machines, digital printing machines, fabric pressing machines, laminating machines, sewing machines, laser cutting machines, and complete cotton filling and opening machines. From fabric processing, embroidery & printing, cutting & sewing, filling & shaping to final packaging, all core processes are completed in-house, providing vertically integrated capabilities from creative design to mass delivery.

Core Business: Custom Plush Toy Manufacturing (full-category customization including puppets, hand puppets, mascots, dolls, PVC figures, and small plushies, supporting custom design based on customer images or samples); IP Merchandise Development (developing, producing, and packaging based on licensed IP characters, accepting brand co-branding, anime merchandise, and movie/TV derivative orders); Diversified Product Lines (children's toys, pet toys, holiday gifts, pillows, home textiles, and more); Export & Cross-border E-commerce (customers across North America, EU, Southeast Asia, and other overseas markets, conducting foreign trade business on B2B platforms like Alibaba International).

Contact: Address: West Area, Wuli Industrial Park, Wuli Community, Wuli Town, Hanbin District, Ankang City, Shaanxi Province, China; Website: www.dixintoys.com; Email: charlie@dixintoys.com; Tel: +86-15062849872

Our Values

Our Core Beliefs

Quality First

Strict control over every production step to ensure products meet international standards

Customer Focus

Customer-oriented approach, providing professional customization and dedicated after-sales service

Innovation Driven

Continuous innovation in design concepts, developing new products to meet market demands

Our Journey

Company Growth Trajectory

2010
Meihele Founded
2015
Cross-border E-commerce
2017
Strategy Defined
2018
Standardized Inc.
2020
Growth Amid Crisis
2021
Dual Bases Formed
2022
Design Team Expanded
2023
Automation Upgrade
2024
20M Annual Capacity
2025
35M Annual Capacity
2010-2014 | Business Incubation
2010

Business Started

The company's business originated in Hanjiang, Yangzhou, before expanding its footprint to Ankang, Shaanxi. At that time, Yangzhou's plush toy industry was in its golden age of "OEM export," with the Wutinglong Toy City driving rapid development of surrounding industrial clusters. The company started as a small plush toy processing workshop and gradually established standardized production lines.

2011-2012

Product Foundation

Established standardized production processes, mainly accepting custom orders from Yiwu (Zhejiang), Dongguan (Guangdong), and other toy wholesale markets, gradually accumulating craftsmanship experience and production foundation among small customer groups.

2013-2014

Business Expansion

Product lines expanded from single plush dolls to holiday gifts, pet toys, children's toys, and other diverse categories. We began to contact our first overseas customers, gradually transitioning from pure domestic sales to dual-track domestic and overseas sales.

2015-2017 | Business Transformation
2015

Cross-border Business Launched

With the rise of B2B platforms like Alibaba International, the company began exploring cross-border e-commerce. Meanwhile, our team identified the core demands of North American and EU customers for "healthy, safe, eco-friendly, and fun" products, and proactively transformed our production line to align with international toy safety standards.

2016

Design Capability Building

Established a dedicated design and R&D team, transitioning from "pure sample processing" to "having certain design capabilities." We began accepting customer orders that required secondary design, laying the foundation for subsequent IP customization business.

2017

Company Strategy Defined

The company clarified its business direction focused on "plush toy customization manufacturing," consciously transitioning from "OEM processor" to "customization factory with design capabilities."

2018-2020 | Standardized Operation
Jan 2018

Standardized Company Established

Ankang Meihele Toys Co., Ltd. was officially registered and established, with registered capital of 5 million RMB and legal representative Jin Wei. The standardized operation of the company marked Meihele's comprehensive transformation from "workshop-style production" to "modern enterprise governance." In the same year, we obtained general VAT taxpayer qualification.

2018

Business Structure Adjustment

Defined the positioning of "full-industry-chain customization factory," focusing our business on three major sectors: plush toy customization, IP merchandise development, and foreign trade export.

2019

Capacity Planning

To address continuously growing order demands, the company began planning cross-regional capacity layout beyond its original Yangzhou operations base. Ankang, Shaanxi was incorporated into the plan as a new production base.

2020

Growth Amid Crisis

Under the global pandemic, stay-at-home consumption drove inverse growth in plush toy demand. Leveraging our stable supply chain and cross-border e-commerce layout, overseas orders increased rather than decreased, completing the first significant capacity expansion.

2021-2023 | Scaling Breakthrough
2021

Western Base in Production

The Ankang, Shaanxi production base officially commenced production, forming a "Ankang HQ + Yangzhou Branch" dual-core layout. The western base's labor and land cost advantages enabled the company to maintain quality while gaining significant cost competitiveness.

2022

Design Team Expansion

The design and R&D team expanded to 40+ members, with full-process service capabilities from concept design and prototype sampling to mass production. We can independently undertake complex orders for IP derivatives, corporate mascots, and cultural-creative merchandise.

2023

Automation Equipment Upgrade

Introduced advanced equipment such as laser cutting machines and automated cotton-filling lines, further enhancing mass production capabilities for complex processes. Simultaneously launched a digital production management system, significantly improving order delivery cycles and quality control stability.

2023

Tax Credit Rating

Awarded Class A tax credit rating (maintained for multiple consecutive years), with tax compliance records officially recognized.

2024-Present | Capacity Upgrade & Global Expansion
2024

Annual Capacity Exceeds 20 Million

With the full operation of the Ankang base and equipment upgrades completed, the company's annual production capacity exceeded 20 million units, with a total facility area exceeding 16,000 square meters and 500+ employees.

2024

Global Business Deepened

The foreign trade team continued to expand, with products exported to North America, EU, Southeast Asia, and other overseas markets. We have accumulated a stable overseas customer base on B2B platforms like Alibaba International, with cross-border e-commerce becoming a new growth engine.

2025

Further Capacity Upgrade

Annual production capacity further increased from 20 million to 35 million units, with facility area expanded to over 32,000 square meters and total employees exceeding 1,300. The company further consolidated its position as a key player in China's plush toy industry.

2025-2026

Smart & Digital Transformation

Continuing to advance digital transformation, introducing AI-assisted design, smart quality inspection tools; in-depth collaboration with the regional plush toy industry association and upstream/downstream partners to participate in industry upgrades.

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charlie@dixintoys.com
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